DENVER, Colo. - June 10, 2009 - Coldwell Banker Residential Brokerage, Colorado's leading real estate company, has introduced the 2009 Previews International Advertising and Marketing Program designed exclusively for the company's agents and their luxury real estate clients. The latest version of the world's foremost marketing program for luxury properties is comprised of discounted advertising and marketing elements that allow Coldwell Banker Residential Brokerage agents to create a detailed marketing proposal to target local, national and international consumers.
The advertising and marketing elements of this a la carte program includes the first Previews insert in Colorado Homes and Lifestyles magazine and Previews magazine which debuted in May. More than 80 broker associates showcased their Previews listings in the 24-page insert in both publications.
The Previews program is featured on Colorado Homes on Demand, Coldwell Banker Residential Brokerage's cable TV show on Comcast, and on the home page of www.ColoradoHomes.com. It is comprised of the Previews International Homes and Estates magazine, Previews Portfolio, Unique Homes magazine and ads in the Rocky Mountain edition of the Wall Street Journal along with Colorado Homes and Lifestyles. Coldwell Banker agents can also take advantage of direct mail and networking databases that reach nearly 50,000 consumers with each insertion.
Crème de la Crème is the new digital Previews networking and agent promotional tool which highlights the company's most exquisite new Previews listings. This premier tool includes information and photos of the listing as well as contact information and photo of the agent. Crème de la Crème is distributed via e-mail to approximately 5,000 Previews Property Specialists that specialize in selling luxury real estate.
To view Previews property listings, visit www.ColoradoHomes.com and click on the Previews button. For questions on the 2009 Previews International Advertising and Marketing Program, please email Previews@ColoradoHomes.com.
About Coldwell Banker Residential Brokerage Coldwell Banker Residential Brokerage, a leading residential real estate brokerage company in Colorado, operates 14 offices with more than 1,180 sales associates serving the communities of the Denver area. Through its internationally renowned Coldwell Banker Previews® program, the company is widely recognized for its expertise in the luxury housing market. Coldwell Banker Residential Brokerage, online at www.ColoradoHomes.com, is part of NRT LLC, the nation's largest residential real estate brokerage company. NRT, a subsidiary of Realogy Corporation, operates Realogy's company-owned real estate brokerage offices. For more information, please visit www.ColoradoHomes.com or call 925.275.3085.
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