Entertaining and Innovative "Housetrology" Quiz is First of its Kind on Facebook; Examines Intangible Influences on Home Buying
Continuing to pioneer a path of innovation and industry firsts, Coldwell Banker Real Estate LLC recently launched a creative, new "Housetrology" quiz on Facebook.com, which allows participants to uncover their inner "house signs" and better understand the various factors that influence their home style preferences.
Coldwell Banker is the first full-service real estate brand to take advantage of the power of social networking with a Facebook application. Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The site currently has 80 million active users, with the fastest growing site demographic being 25 years and older*.
Encouraging consumers to think beyond such standard home buying variables as square footage or school districts, "Housetrology" examines how emotional instincts could be a factor in the type of house a person might want to live in. Answers to such questions as, "Which TV show's house would best suit you?" or "What would you see out of your dream home window?" include images and descriptions. At the conclusion of the quiz, consumers learn what their ideal home style is. Respondents will be classified as:
-Victorian -Colonialista -Urbanist -Contemporarion -Ranchero -Eclectic
Before deciding to visit an open house or reaching out to speak with a sales associate, consumers research and collaborate online in what is called the 'dreaming phase' of the home buying process. By delivering this fun and informative 'Housetrology' quiz online, Coldwell Banker is helping future homeowners dream and identify the kinds of homes they like most while reaching them in a way that no other real estate company has done to date.
The "Housetrology" initiative represents just one way the Coldwell Banker brand has entered the "Web 2.0" environment. Founders "Coldwell" and "Banker" already have their own Facebook pages, in addition to their own www.coldwellbanker.com.founders Microsite which complements the brand's "Portraits" TV advertising campaign. Coldwell Banker recently became first national full-service real estate brand to distribute its listings to a GPS device through its relationship with DASH Navigation, Inc.
The "Housetrology" quiz will also launch in mid-summer on www.coldwellbanker.com, where anyone can participate, regardless of whether they have an account on Facebook. Facebook users who would like to take the "Housetrology" quiz can access it via the Coldwell Banker page or Click Here. * Source:http://www.facebook.com/press/info.php?statistics]
Coldwell Banker Residential Brokerage is a leading residential real estate brokerage company operating from 14 strategically located offices with approximately 1,400 sales associates spanning the Front Range from Fort Collins to Colorado Springs. Coldwell Banker Residential Brokerage (www.ColoradoHomes.com) is part of NRT LLC, the nation's largest residential real estate brokerage company. NRT, a subsidiary of Realogy Corporation, operates Realogy's company-owned real estate brokerage offices.
For more information on Coldwell Banker Residential Brokerage, contact the company at 303-409-1500, and visit online at www.ColoradoHomes.com.
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