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From The Desk of Chris Mygatt - November 2007

Making Your Listings Easier to Find Online: GOOGLE BASE, TRULIA And now YAHOO REAL ESTATE!!

I am very excited to announce the launch of our new strategic partnership with the world's number one Web portal, Yahoo! As we all know, a significant majority of homebuyers are using the Internet as an integral part of their home search. Coldwell Banker listings now appear in the Classified Section of Yahoo! Real Estate, the world's second most popular real estate Web site, providing additional exposure for your listings on one of the largest and fastest growing real estate sites in the market.

Our unprecedented alliances with other top real estate sites means we've got the rest of the Web covered as well! Coldwell Banker listings already appear on Google Base, Trulia and OpenHouse.com search engines in addition to the many others you already know of. All Coldwell Banker listings receive showcase enhanced status on the number one real estate Web site, Realtor.com, and also appear on the real estate channels on a number of other major Web portals. Combined with our award winning company Web sites, exclusive LeadRouter technology, and our new partnership with Yahoo!, Coldwell Banker's comprehensive Internet marketing strategy continues our leadership in online marketing.

***It is important to take note that this huge embarking will take the place of our online presence on NYtimes.com. Which means effective immediately your listings will no longer appear on NYTimes.com but instead they will now be on the #1 real estate search engine portal.****

The following Listing Presentation/Marketing Proposal materials are now available highlighting Coldwell Banker's Web partnerships:
CLICK HERE for a step-by-step PowerPoint showing you how to access our listings on Yahoo and CLICK HERE for the up to date marketing flyer.

With more buyers using the Internet during their home search, you cannot afford to ignore this vital medium. Nobody gives you more online exposure for your clients than Coldwell Banker Residential Brokerage. The real estate industry has truly entered the digital age, and Coldwell Banker is committed to providing you with the tools you need to succeed in a changing marketplace.

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