As we wrap up our first full year of since the inception of the AVP I am proud to report the AVP is a tremendous success in many regards. First, we experienced a healthy cleansing of non-producing agents that had not done a single deal and merely considered real estate as a "hobby" or "optional" and they got out of the business or chose to go elsewhere. The second success story as a company is the fact that you mailed out not just thousands but millions of postcards. Thirdly, following the postcard mailers, collectively you made not just hundreds but many thousands of phone calls that resulted in new deals and new business. As a company the per agent productivity is up, average sales price is up and overall profitability is up during a time where the rest of the industry and market is down. I attribute these successes directly to your hard work and commitment, and the AVP.
The AVP was implemented for two reasons; first to allow you to bundle the essential costs of being in the business (E&O, Board Dues and CE) and spread those costs into 12-monthly payments or two semi-annual payments or a single annual payment at a deeply discounted rate. The second and most important reason the AVP was created is for your ability to purposely contact your sphere with the AVP mailers and supporting events. It gives you a legitimate reason to get in touch with your sphere four to five times during the year.
I am absolutely convinced the AVP postcard mailers are the single best prospecting tool for you to make regular contact with your clients. In fact, the postcard mailer alone is only a piece of the prospecting puzzle. The follow-up phone call is really the magical step that will enable you to earn more deals. The phone call is your way to make sure your sphere received their mailer from you and then that's where you just let the conversation turn to real estate as it will. It works every time and the business is sure to follow.
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